*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
    :root {
      --cream: #F0EAD6;
      --black: #0A0A0A;
      --red:   #D0382C;
      --blue:  #2438A8;
      --D: 'Barlow Condensed', sans-serif;
      --B: 'Barlow', sans-serif;
    }
    html { scroll-behavior: smooth; }
    body { font-family: var(--B); background: var(--cream); color: var(--black); overflow-x: hidden; }

    /* ── NAV ── */
    nav {
      position: fixed; top: 0; left: 0; right: 0; z-index: 200;
      height: 56px;
      display: grid; grid-template-columns: 1fr auto 1fr;
      align-items: center; padding: 0 36px;
      transition: background 0.3s, border-color 0.3s;
    }
    nav.cream { background: var(--cream); border-bottom: 1px solid rgba(10,10,10,0.1); }
    nav.dark  { background: transparent; border-bottom: 1px solid transparent; }
    .nav-logo {
      font-family: var(--D); font-weight: 900; font-size: 26px;
      letter-spacing: -0.02em; text-decoration: none;
      display: flex; align-items: baseline; justify-self: start;
      transition: color 0.3s;
    }
    nav.cream .nav-logo { color: var(--black); }
    nav.dark  .nav-logo { color: var(--black); }
    .nav-logo .dot { color: var(--red); }
    .nav-links { display: flex; align-items: center; justify-content: center; }
    .nav-links a {
      font-family: var(--D); font-size: 12px; font-weight: 700;
      letter-spacing: 0.14em; text-transform: uppercase;
      text-decoration: none; padding: 0 18px; transition: color 0.2s;
    }
    nav.cream .nav-links a { color: var(--black); }
    nav.dark  .nav-links a { color: var(--black); }
    .nav-links a:hover { color: var(--red); }
    .nav-bag {
      font-family: var(--D); font-size: 12px; font-weight: 700;
      letter-spacing: 0.14em; text-transform: uppercase;
      background: none; border: none; cursor: pointer;
      display: flex; align-items: center; gap: 7px;
      justify-self: end; padding: 0; transition: color 0.2s;
    }
    nav.cream .nav-bag { color: var(--black); }
    nav.dark  .nav-bag { color: var(--black); }
    .nav-bag:hover { color: var(--red); }

    /* ── SHARED BUTTONS ── */
    .btn-red {
      font-family: var(--D); font-size: 12px; font-weight: 700;
      letter-spacing: 0.16em; text-transform: uppercase;
      color: var(--cream); background: var(--red);
      border: none; cursor: pointer; padding: 13px 32px;
      text-decoration: none; display: inline-block;
      transition: background 0.18s, transform 0.12s;
    }
    .btn-red:hover { background: #b02d22; transform: translateY(-1px); }
    .btn-cream {
      font-family: var(--D); font-size: 12px; font-weight: 700;
      letter-spacing: 0.16em; text-transform: uppercase;
      color: var(--black); background: var(--cream);
      border: none; cursor: pointer; padding: 14px 32px;
      text-decoration: none; display: inline-block;
      transition: background 0.18s, transform 0.12s;
    }
    .btn-cream:hover { background: #e0d8c4; transform: translateY(-1px); }
    .btn-black {
      font-family: var(--D); font-size: 12px; font-weight: 700;
      letter-spacing: 0.16em; text-transform: uppercase;
      color: var(--cream); background: var(--black);
      border: none; cursor: pointer; padding: 14px 32px;
      text-decoration: none; display: inline-block;
      transition: background 0.18s, transform 0.12s;
    }
    .btn-black:hover { background: #2a2a2a; transform: translateY(-1px); }

    /* ─────────────────────────────────────────
       S1 — HERO
    ───────────────────────────────────────── */
    .hero {
      position: relative; height: 78vh; min-height: 560px;
      overflow: hidden; background: #1a2ea3;
      display: flex; flex-direction: column; justify-content: flex-end;
    }
    .hero img.bg {
      position: absolute; inset: 0;
      width: 100%; height: 100%;
      object-fit: cover; object-position: center center;
    }
    @media (min-width: 600px) and (max-width: 899px) {
      .hero img.bg { object-position: center 30%; }
    }
    @media (max-width: 599px) {
      .hero { height: 88vh; min-height: 620px; background: #f0ead6; }
      .hero img.bg { object-position: center center; }
    }
    .hero-scrim {
      position: absolute; inset: 0;
      background: linear-gradient(to bottom, rgba(10,10,10,0) 55%, rgba(10,10,10,0.25) 100%);
    }
    .hero-body {
      position: relative; z-index: 2;
      padding: 0 60px 72px;
      display: flex; flex-direction: column;
      align-items: flex-start; gap: 16px;
      margin-top: auto;
    }
    .hero-micro {
      font-family: var(--D); font-size: 10px; font-weight: 700;
      letter-spacing: 0.22em; text-transform: uppercase;
      color: rgba(240,234,214,0.9);
      text-shadow: 0 1px 12px rgba(0,0,0,0.35);
    }
    .hero-cta { text-shadow: 0 1px 12px rgba(0,0,0,0.35); }
    .hero-tagline {
      font-family: var(--D); font-weight: 700;
      font-size: clamp(28px, 3.5vw, 56px);
      letter-spacing: -0.01em; line-height: 1.05;
      color: var(--cream);
      text-transform: none;
      text-shadow: 0 1px 12px rgba(0,0,0,0.35);
      margin-top: 12px; margin-bottom: 28px;
    }
    .hero-cta .btn-cream { font-size: 13px; padding: 16px 40px; }

    @media (max-width: 768px) {
      .hero-body { padding: 0 32px 40px; }
      .hero-tagline { font-size: clamp(24px, 6vw, 36px); }
    }

    /* ─────────────────────────────────────────
       S2 — HOW IT WORKS
    ───────────────────────────────────────── */
    .how-section {
      background: var(--cream);
      padding: 96px 0 96px;
      max-width: 1280px; margin: 0 auto;
    }
    .how-frames {
      display: grid; grid-template-columns: repeat(3, 1fr); gap: 2px;
      padding: 0 40px;
    }
    .how-frame {
      position: relative; overflow: hidden;
      background: #e8e2d0;
      aspect-ratio: 3/4;
    }
    .how-frame img {
      width: 100%; height: 100%; object-fit: cover; display: block;
    }
    .how-frame-label {
      position: absolute; bottom: 16px; left: 16px;
      font-family: var(--D); font-size: 12px; font-weight: 700;
      letter-spacing: 0.18em; text-transform: uppercase;
      color: var(--cream); background: rgba(10,10,10,0.55);
      padding: 6px 12px;
    }
    .how-caption {
      padding: 56px 40px 0;
      display: grid; grid-template-columns: auto 1fr; gap: 48px;
      align-items: end;
    }
    .how-headline {
      font-family: var(--D); font-size: clamp(36px, 5vw, 72px);
      font-weight: 900; text-transform: uppercase; letter-spacing: -0.01em;
      line-height: 1; color: var(--black);
    }
    .how-body {
      font-family: var(--B); font-size: 15px; line-height: 1.65;
      color: rgba(10,10,10,0.6); max-width: 520px;
      padding-bottom: 6px;
    }
    @media (max-width: 768px) {
      .how-frames { grid-template-columns: 1fr; }
      .how-caption { grid-template-columns: 1fr; gap: 16px; padding: 40px 24px 0; }
    }

    /* ─────────────────────────────────────────
       S3 — TAKE IT ANYWHERE
    ───────────────────────────────────────── */
    .occ-section { padding: 0 40px 96px; max-width: 1280px; margin: 0 auto; }
    .occ-header {
      display: flex; align-items: baseline; justify-content: space-between;
      padding-bottom: 20px; border-bottom: 1px solid rgba(10,10,10,0.1);
      margin-bottom: 20px; gap: 24px;
    }
    .occ-title {
      font-family: var(--D); font-size: clamp(28px, 4vw, 52px);
      font-weight: 900; letter-spacing: -0.02em;
      text-transform: uppercase; line-height: 1; color: var(--black);
    }
    .occ-sub {
      font-family: var(--D); font-size: 11px; font-weight: 700;
      letter-spacing: 0.18em; text-transform: uppercase;
      color: rgba(10,10,10,0.7); text-align: right;
    }
    .occ-grid {
      display: grid; grid-template-columns: repeat(4,1fr); gap: 2px;
    }
    .occ-tile {
      position: relative; overflow: hidden;
      aspect-ratio: 3/4; cursor: pointer; text-decoration: none;
      display: block;
    }
    .occ-tile img {
      width: 100%; height: 100%; object-fit: cover;
      display: block;
      transition: transform 0.55s cubic-bezier(0.25,0.46,0.45,0.94);
    }
    .occ-tile:hover img { transform: scale(1.04); }
    .occ-tile .tile-scrim {
      position: absolute; inset: 0;
      background: linear-gradient(to top, rgba(10,10,10,0.55) 0%, transparent 50%);
    }
    .occ-tile-caption {
      position: absolute; bottom: 18px; left: 18px;
    }
    .occ-tile-label {
      font-family: var(--D); font-size: 18px; font-weight: 900;
      text-transform: uppercase; letter-spacing: 0.04em;
      line-height: 1; color: var(--cream);
    }
    .occ-placeholder {
      width: 100%; height: 100%;
      display: flex; flex-direction: column; align-items: center; justify-content: center;
      gap: 14px; padding: 32px;
      background:
        repeating-linear-gradient(135deg, rgba(10,10,10,0.04) 0 1px, transparent 1px 14px),
        #e8e1d2;
      text-align: center;
    }
    .occ-placeholder .ph-name {
      font-family: var(--D); font-size: clamp(28px, 3vw, 40px);
      font-weight: 900; letter-spacing: -0.01em;
      text-transform: uppercase; line-height: 1; color: var(--black);
    }
    .occ-placeholder .ph-tag {
      font-family: var(--D); font-size: 11px; font-weight: 700;
      letter-spacing: 0.22em; text-transform: uppercase;
      color: rgba(10,10,10,0.7);
    }
    @media (max-width: 900px) { .occ-grid { grid-template-columns: repeat(2,1fr); } }
    @media (max-width: 540px) { .occ-grid { grid-template-columns: 1fr; } }

    /* ─────────────────────────────────────────
       S4 — TRANSFORMATION
    ───────────────────────────────────────── */
    .transform-section {
      background: var(--cream);
      padding: 0 0 0;
    }
    .transform-frames {
      display: block;
      height: 72vh; min-height: 480px;
    }
    .transform-frame {
      position: relative; overflow: hidden;
      background: #e8e2d0;
      width: 100%; height: 100%;
    }
    .transform-frame img {
      width: 100%; height: 100%; object-fit: cover; display: block;
    }
    .transform-frame img.laydown { object-position: center 25%; }
    .transform-caption {
      padding: 32px 48px 96px;
      border-top: 1px solid rgba(10,10,10,0.1); margin-top: 0;
      max-width: 1280px; margin: 0 auto;
    }
    .transform-headline {
      font-family: var(--D); font-size: clamp(36px, 5vw, 72px);
      font-weight: 900; text-transform: uppercase; letter-spacing: -0.01em;
      line-height: 1; color: var(--black); margin-bottom: 10px;
    }
    .transform-body {
      font-family: var(--B); font-size: 15px; line-height: 1.65;
      color: rgba(10,10,10,0.7); max-width: 560px;
    }
    @media (max-width: 768px) {
      .transform-frames { height: 60vw; min-height: 280px; }
      .transform-caption { padding: 28px 24px 64px; }
    }

    /* ─────────────────────────────────────────
       S5 — SHOP
    ───────────────────────────────────────── */
    .product-section { padding: 0 40px 0; max-width: 1280px; margin: 0 auto 96px; }
    .product-header {
      display: flex; align-items: baseline; justify-content: space-between;
      padding-bottom: 20px; border-bottom: 1px solid rgba(10,10,10,0.1);
      margin-bottom: 20px; gap: 24px;
    }
    .product-title {
      font-family: var(--D); font-size: clamp(28px, 4vw, 52px);
      font-weight: 900; letter-spacing: -0.02em;
      text-transform: uppercase; line-height: 1; color: var(--black);
    }
    .product-subtitle {
      font-family: var(--D); font-size: 11px; font-weight: 700;
      letter-spacing: 0.18em; text-transform: uppercase;
      color: rgba(10,10,10,0.7); text-align: right;
    }
    .p-grid { display: grid; grid-template-columns: repeat(2,1fr); gap: 2px 2px; row-gap: 40px; }
    .p-tile { display: block; text-decoration: none; color: inherit; }
    .p-tile-img {
      position: relative; overflow: hidden;
      aspect-ratio: 3/4; background: #e8e2d0;
    }
    .p-tile-img img {
      position: absolute; inset: 0;
      width: 100%; height: 100%; object-fit: cover; display: block;
      transition: transform 0.55s cubic-bezier(0.25,0.46,0.45,0.94), opacity 0.4s ease;
    }
    .p-tile-img img.p-hover { opacity: 0; }
    .p-tile:hover .p-tile-img img.p-hover,
    .p-tile:focus .p-tile-img img.p-hover { opacity: 1; }
    .p-tile:hover .p-tile-img img,
    .p-tile:focus .p-tile-img img { transform: scale(1.03); }

    /* shop affordance pill (Aimé Leon Dore / Sporty & Rich style) */
    .p-tile-shop {
      position: absolute; left: 14px; right: 14px; bottom: 14px;
      padding: 11px 14px;
      background: var(--cream); color: var(--black);
      font-family: var(--D); font-size: 11px; font-weight: 700;
      letter-spacing: 0.18em; text-transform: uppercase;
      text-align: center;
      opacity: 0; transform: translateY(8px);
      transition: opacity 0.25s ease, transform 0.25s ease;
      pointer-events: none;
    }
    .p-tile:hover .p-tile-shop,
    .p-tile:focus .p-tile-shop { opacity: 1; transform: translateY(0); }

    .p-meta {
      display: flex; justify-content: space-between; align-items: baseline;
      padding: 16px 4px 0;
    }
    .p-meta-left { display: flex; flex-direction: column; gap: 4px; }
    .p-name {
      font-family: var(--D); font-size: 20px; font-weight: 900;
      text-transform: uppercase; letter-spacing: 0.03em;
      line-height: 1; color: var(--black);
    }
    .p-sub {
      font-family: var(--B); font-size: 12px;
      color: rgba(10,10,10,0.7); letter-spacing: 0.02em;
    }
    .p-price {
      font-family: var(--D); font-size: 16px; font-weight: 900;
      color: var(--black); letter-spacing: 0.04em;
    }
    @media (max-width: 600px) {
      .p-grid { grid-template-columns: 1fr; }
      .p-tile-shop { display: none; }
    }

    /* ─── VIEW TRANSITIONS (card → PDP) ─── */
    @view-transition { navigation: auto; }
    ::view-transition-old(product-hero),
    ::view-transition-new(product-hero) {
      animation-duration: 0.5s;
      animation-timing-function: cubic-bezier(0.4, 0, 0.2, 1);
    }
    .p-tile.vt-active .p-tile-img img:not(.p-hover) { view-transition-name: product-hero; }

    /* ─────────────────────────────────────────
       S6 — EDITORIAL BREAKER
    ───────────────────────────────────────── */
    .editorial {
      position: relative; overflow: hidden;
      height: 70vh; min-height: 500px;
      background: #d8c8a8;
    }
    .editorial img {
      position: absolute; inset: 0;
      width: 100%; height: 100%; object-fit: cover; display: block;
    }
    .editorial-scrim {
      position: absolute; inset: 0;
      background: linear-gradient(to top, rgba(10,10,10,0.45) 0%, transparent 50%);
    }
    .editorial-line {
      position: absolute; bottom: 56px; left: 60px; right: 60px;
      font-family: var(--D); font-weight: 700;
      font-size: clamp(28px, 4vw, 56px);
      letter-spacing: -0.01em; line-height: 1.05;
      color: var(--cream);
      text-shadow: 0 1px 12px rgba(0,0,0,0.4);
      max-width: 720px;
    }
    .editorial-placeholder {
      position: absolute; inset: 0;
      display: flex; align-items: center; justify-content: center;
      background:
        repeating-linear-gradient(135deg, rgba(10,10,10,0.05) 0 1px, transparent 1px 14px),
        #d8c8a8;
      font-family: var(--D); font-size: 12px; letter-spacing: 0.22em;
      color: rgba(10,10,10,0.7); text-transform: uppercase;
    }
    @media (max-width: 768px) {
      .editorial-line { left: 28px; right: 28px; bottom: 36px; }
    }

    /* ─────────────────────────────────────────
       S7 — ORIGIN
    ───────────────────────────────────────── */
    .origin {
      display: grid; grid-template-columns: 2fr 3fr;
      min-height: 56vh;
      max-width: 1280px; margin: 0 auto;
    }
    .origin-img {
      position: relative; overflow: hidden; background: #e0dace;
      display: flex; align-items: center; justify-content: center;
    }
    .origin-img img {
      width: 100%; height: 100%; object-fit: cover; display: block;
    }
    .origin-text {
      background: var(--cream);
      padding: 80px 72px;
      display: flex; flex-direction: column; justify-content: center; gap: 22px;
    }
    .origin-eyebrow {
      font-family: var(--D); font-size: 10px; font-weight: 700;
      letter-spacing: 0.24em; text-transform: uppercase;
      color: rgba(10,10,10,0.7);
    }
    .origin-hl {
      font-family: var(--D); font-size: clamp(32px, 4vw, 56px);
      font-weight: 900; text-transform: uppercase; letter-spacing: -0.02em;
      line-height: 0.95; color: var(--black);
    }
    .origin-body {
      font-family: var(--B); font-size: 16px; line-height: 1.7;
      color: rgba(10,10,10,0.65); max-width: 460px;
    }
    .origin-cta {
      font-family: var(--D); font-size: 12px; font-weight: 700;
      letter-spacing: 0.16em; text-transform: uppercase;
      color: var(--red); text-decoration: none;
      border-bottom: 1px solid var(--red); padding-bottom: 2px;
      align-self: flex-start; transition: opacity 0.15s;
    }
    .origin-cta:hover { opacity: 0.7; }
    @media (max-width: 768px) {
      .origin { grid-template-columns: 1fr; }
      .origin-img { min-height: 60vw; }
      .origin-text { padding: 48px 28px; }
    }

    /* ─────────────────────────────────────────
       S8 — CUSTOMER CARE
    ───────────────────────────────────────── */
    .care {
      background: var(--cream);
      border-top: 1px solid rgba(10,10,10,0.08);
    }
    .care-grid {
      max-width: 1400px; margin: 0 auto;
      display: grid; grid-template-columns: 1fr 1fr;
      min-height: 80vh; align-items: stretch;
    }
    .care-media {
      position: relative; overflow: hidden;
      background: #e8e2d0;
    }
    .care-media img {
      width: 100%; height: 100%; object-fit: cover; display: block;
    }
    .care-content {
      padding: 96px 80px;
      display: flex; flex-direction: column; justify-content: center;
      gap: 32px; max-width: 560px;
    }
    .care-eyebrow {
      font-family: var(--B); font-size: 11px; font-weight: 500;
      letter-spacing: 0.24em; text-transform: uppercase;
      color: rgba(10,10,10,0.7); margin: 0;
    }
    .care-headline {
      font-family: var(--D); font-size: clamp(36px, 4vw, 56px);
      font-weight: 900; letter-spacing: -0.02em;
      text-transform: uppercase; line-height: 0.95; color: var(--black);
      margin: 0;
    }
    .care-p {
      font-family: var(--B); font-size: 17px; line-height: 1.7;
      color: rgba(10,10,10,0.75); margin: 0;
    }
    .care-sig {
      display: flex; flex-direction: column; gap: 6px;
      padding-top: 16px; border-top: 1px solid rgba(10,10,10,0.12);
    }
    .care-sig-name {
      font-family: 'Caveat', 'Snell Roundhand', cursive;
      font-size: 32px; color: var(--black); line-height: 1;
    }
    .care-sig-role {
      font-family: var(--B); font-size: 11px; font-weight: 500;
      letter-spacing: 0.22em; text-transform: uppercase;
      color: rgba(10,10,10,0.7);
    }
    .care-cta { margin-top: 8px; display: flex; gap: 16px; flex-wrap: wrap; }
    .care-meta {
      display: flex; gap: 32px; padding-top: 24px;
      border-top: 1px solid rgba(10,10,10,0.12);
    }
    .care-meta-item { display: flex; flex-direction: column; gap: 4px; }
    .care-meta-label {
      font-family: var(--B); font-size: 10px; font-weight: 500;
      letter-spacing: 0.22em; text-transform: uppercase;
      color: rgba(10,10,10,0.7);
    }
    .care-meta-val {
      font-family: var(--B); font-size: 14px; color: var(--black);
    }
    .care-meta-val a { color: inherit; text-decoration: underline; text-underline-offset: 3px; }
    @media (max-width: 900px) {
      .care-grid { grid-template-columns: 1fr; }
      .care-media { height: 60vw; min-height: 320px; }
      .care-content { padding: 64px 24px; max-width: 100%; gap: 24px; }
      .care-meta { flex-direction: column; gap: 16px; }
    }

    /* ─────────────────────────────────────────
       S9 — FAQ
    ───────────────────────────────────────── */
    .faq {
      max-width: 1200px; margin: 0 auto;
      padding: 120px 40px;
      display: grid; grid-template-columns: 1fr 1.6fr; gap: 96px;
      align-items: start;
    }
    .faq-head { position: sticky; top: 96px; }
    .faq-eyebrow {
      font-family: var(--B); font-size: 11px; font-weight: 500;
      letter-spacing: 0.22em; text-transform: uppercase;
      color: rgba(10,10,10,0.7); margin-bottom: 20px;
    }
    .faq-title {
      font-family: var(--D); font-size: clamp(40px, 5vw, 68px);
      font-weight: 900; letter-spacing: -0.02em;
      text-transform: uppercase; line-height: 0.95; color: var(--black);
      margin-bottom: 24px;
    }
    .faq-note {
      font-family: var(--B); font-size: 14px; line-height: 1.6;
      color: rgba(10,10,10,0.7); max-width: 320px;
    }
    .faq-note a { color: var(--black); text-decoration: underline; text-underline-offset: 3px; }
    .faq-list { display: flex; flex-direction: column; }
    .faq-item {
      border-top: 1px solid rgba(10,10,10,0.12);
      padding: 0;
    }
    .faq-item:last-child { border-bottom: 1px solid rgba(10,10,10,0.12); }
    .faq-item > summary {
      list-style: none; cursor: pointer;
      display: grid; grid-template-columns: 40px 1fr 24px;
      align-items: baseline; gap: 16px;
      padding: 28px 0;
      font-family: var(--D); font-size: clamp(18px, 1.5vw, 22px);
      font-weight: 700; letter-spacing: 0.005em;
      color: var(--black); line-height: 1.25;
      transition: color 0.18s;
    }
    .faq-item > summary::-webkit-details-marker { display: none; }
    .faq-item > summary:hover { color: rgba(10,10,10,0.65); }
    .faq-num {
      font-family: var(--B); font-size: 12px; font-weight: 500;
      letter-spacing: 0.18em; color: rgba(10,10,10,0.7);
      font-feature-settings: "tnum"; padding-top: 2px;
    }
    .faq-icon {
      position: relative; width: 14px; height: 14px;
      justify-self: end; align-self: center;
    }
    .faq-icon::before, .faq-icon::after {
      content: ""; position: absolute; background: var(--black);
      transition: transform 0.25s ease;
    }
    .faq-icon::before { top: 50%; left: 0; right: 0; height: 1px; transform: translateY(-50%); }
    .faq-icon::after  { left: 50%; top: 0; bottom: 0; width: 1px; transform: translateX(-50%); }
    .faq-item[open] .faq-icon::after { transform: translateX(-50%) scaleY(0); }
    .faq-a {
      font-family: var(--B); font-size: 16px; line-height: 1.7;
      color: rgba(10,10,10,0.7); max-width: 620px;
      padding: 0 0 32px 56px; margin: 0;
    }
    @media (max-width: 768px) {
      .faq { grid-template-columns: 1fr; gap: 40px; padding: 80px 24px; }
      .faq-head { position: static; }
      .faq-item > summary { grid-template-columns: 28px 1fr 20px; gap: 12px; padding: 22px 0; }
      .faq-a { padding-left: 40px; font-size: 15px; }
    }

    /* ─────────────────────────────────────────
       S10 — WAITLIST
    ───────────────────────────────────────── */
    .waitlist {
      background: var(--black);
      min-height: 50vh;
      display: flex; align-items: center; justify-content: center;
      padding: 96px 40px;
    }
    .waitlist-inner {
      display: flex; flex-direction: column;
      align-items: center; text-align: center; gap: 16px;
      max-width: 560px; width: 100%;
    }
    .waitlist-hl {
      font-family: var(--D); font-size: clamp(52px, 8vw, 96px);
      font-weight: 900; text-transform: uppercase;
      letter-spacing: -0.02em; line-height: 0.9; color: var(--cream);
    }
    .waitlist-sub {
      font-family: var(--B); font-size: 15px; line-height: 1.6;
      color: rgba(255,255,255,0.5); max-width: 440px;
    }
    .waitlist-form {
      display: flex; width: 100%; margin-top: 8px;
    }
    .waitlist-input {
      flex: 1; padding: 14px 16px;
      font-family: var(--B); font-size: 14px;
      background: rgba(255,255,255,0.06);
      border: 1px solid rgba(255,255,255,0.2);
      border-right: none; color: var(--cream); outline: none;
      transition: border-color 0.2s;
    }
    .waitlist-input::placeholder { color: rgba(255,255,255,0.75); }
    .waitlist-input:focus { border-color: rgba(255,255,255,0.75); }
    .waitlist-btn {
      font-family: var(--D); font-size: 12px; font-weight: 700;
      letter-spacing: 0.16em; text-transform: uppercase;
      color: var(--cream); background: var(--red);
      border: 1px solid var(--red); padding: 14px 28px;
      cursor: pointer; white-space: nowrap;
      transition: background 0.18s;
    }
    .waitlist-btn:hover { background: #b02d22; border-color: #b02d22; }
    .waitlist-confirm {
      display: none; font-family: var(--D); font-size: 16px; font-weight: 700;
      letter-spacing: 0.1em; text-transform: uppercase;
      color: rgba(240,234,214,0.7);
    }
    @media (max-width: 540px) {
      .waitlist-form { flex-direction: column; }
      .waitlist-input { border-right: 1px solid rgba(255,255,255,0.2); border-bottom: none; }
      .waitlist-btn { border-top: none; }
    }

    /* ─────────────────────────────────────────
       FOOTER
    ───────────────────────────────────────── */
    footer {
      background: var(--cream);
      border-top: 1px solid rgba(10,10,10,0.1);
    }
    .footer-main {
      display: grid; grid-template-columns: 1fr 1fr 1fr 1fr;
      gap: 48px; padding: 64px 40px 48px;
      max-width: 1280px; margin: 0 auto;
    }
    .footer-wordmark {
      font-family: var(--D); font-weight: 900; font-size: 44px;
      letter-spacing: -0.02em; line-height: 1; color: var(--black);
      margin-bottom: 10px;
    }
    .footer-wordmark .dot { color: var(--red); }
    .footer-copy-text {
      font-family: var(--D); font-size: 10px; font-weight: 600;
      letter-spacing: 0.16em; text-transform: uppercase;
      color: rgba(10,10,10,0.7);
    }
    .footer-col-label {
      font-family: var(--D); font-size: 10px; font-weight: 700;
      letter-spacing: 0.22em; text-transform: uppercase;
      color: rgba(10,10,10,0.7); margin-bottom: 14px;
    }
    .footer-col a {
      display: block; font-family: var(--D); font-size: 16px;
      font-weight: 700; letter-spacing: 0.06em; text-transform: uppercase;
      text-decoration: none; color: var(--black); margin-bottom: 10px;
      transition: color 0.15s;
    }
    .footer-col a:hover { color: var(--red); }

    .footer-contact-line { text-align: center; padding: 18px 40px 0; font-family: var(--B); font-size: 13px; color: rgba(10,10,10,0.6); }
    .footer-contact-line a { color: var(--black); text-decoration: underline; text-underline-offset: 3px; }
    .footer-strip {
      border-top: 1px solid rgba(10,10,10,0.08);
      padding: 16px 40px;
      display: flex; justify-content: center;
    }
    .footer-strip-text {
      font-family: var(--D); font-size: 10px; font-weight: 700;
      letter-spacing: 0.22em; text-transform: uppercase;
      color: rgba(10,10,10,0.7);
    }
    @media (max-width: 900px) {
      .footer-main { grid-template-columns: 1fr 1fr; gap: 36px; }
    }
    @media (max-width: 540px) {
      .footer-main { grid-template-columns: 1fr; padding: 48px 24px 32px; }
    }

    /* ── INSTAGRAM SECTION ── */
    .ig-section { padding: 80px 36px; background: var(--cream); }
    .ig-header {
      display: flex; justify-content: space-between; align-items: baseline;
      max-width: 1480px; margin: 0 auto 32px; gap: 24px; flex-wrap: wrap;
    }
    .ig-title {
      font-family: var(--D); font-weight: 900;
      font-size: clamp(28px, 4vw, 44px);
      letter-spacing: -0.015em; text-transform: uppercase;
      color: var(--black); line-height: 1;
    }
    .ig-cta {
      font-family: var(--D); font-size: 12px; font-weight: 700;
      letter-spacing: 0.16em; text-transform: uppercase;
      color: var(--black); text-decoration: none;
      border-bottom: 1px solid var(--black); padding-bottom: 2px;
      transition: color 0.2s, border-color 0.2s;
    }
    .ig-cta:hover { color: var(--red); border-color: var(--red); }
    .ig-grid {
      max-width: 1480px; margin: 0 auto;
    }
    .ig-grid behold-widget {
      display: block; width: 100%;
      --behold-row-gap: 4px;
      --behold-column-gap: 4px;
      --behold-border-radius: 0px;
    }
    @media (max-width: 900px) {
      .ig-section { padding: 56px 20px; }
    }

/* ==========================================================
   V2 — EDITORIAL MOBILE OVERRIDES
   Recommendations from a Chanel/Loewe/Gentle Monster lens:
   - Stricter type scale, more air, asymmetric rhythm
   - Hairline-only buttons, no pill radius
   - Hero: silent image + cream panel below
   - Numbered FAQ with hairline dividers + animated chevron
   - Massive footer wordmark
   - Subtle scroll reveal
   ========================================================== */

/* Smoother typographic baseline */
html, body { -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; }

/* ---------- NAV ---------- */
nav { padding: 0 24px; height: 52px; }
.nav-logo { font-size: 22px; }
.nav-links a { font-size: 11px; padding: 0 12px; letter-spacing: 0.18em; }
.nav-bag { font-size: 0; gap: 0; }
.nav-bag svg { width: 18px; height: 18px; }
.nav-bag::after { content: ""; }

/* ---------- BUTTONS — hairline, square ---------- */
.btn-cream, .btn-black, .btn-red {
  background: transparent !important;
  color: var(--cream) !important;
  border: 1px solid currentColor !important;
  border-radius: 0 !important;
  padding: 16px 28px !important;
  font-size: 11px !important;
  letter-spacing: 0.22em !important;
  transition: background 0.3s, color 0.3s !important;
}
.btn-cream { color: var(--cream) !important; }
.btn-black { color: var(--black) !important; }
.btn-cream:hover { background: var(--cream) !important; color: var(--black) !important; transform: none !important; }
.btn-black:hover { background: var(--black) !important; color: var(--cream) !important; transform: none !important; }

/* ---------- HERO — silent image + panel below ---------- */
.hero { height: 86vh; min-height: 580px; }
.hero-scrim { background: linear-gradient(to bottom, rgba(10,10,10,0.15) 0%, transparent 30%, transparent 70%, rgba(10,10,10,0.35) 100%); }
.hero-body { padding: 0 28px 56px; gap: 20px; }
.hero-micro { font-size: 10px; letter-spacing: 0.32em; opacity: 0.85; }
.hero-tagline {
  font-family: var(--D); font-weight: 800;
  font-size: clamp(40px, 9vw, 72px);
  line-height: 0.98; letter-spacing: -0.02em;
  margin: 0;
}
.hero-cta { margin-top: 12px; }

/* ---------- SECTION RHYTHM (mobile asymmetric) ---------- */
@media (max-width: 768px) {
  .how-section { padding: 96px 0 48px; }
  .how-frames { padding: 0 24px; gap: 6px; }
  .how-caption { padding: 56px 28px 0; gap: 18px; }
  .how-headline { font-size: 44px; line-height: 0.95; }
  .how-body { font-size: 14px; line-height: 1.7; max-width: 92%; }

  .occ-section { padding: 0 24px 96px; }
  .occ-header { flex-direction: column; align-items: flex-start; gap: 10px; padding-bottom: 16px; margin-bottom: 16px; }
  .occ-title { font-size: 38px; }
  .occ-sub { text-align: left; font-size: 10px; letter-spacing: 0.24em; }

  /* Horizontal snap carousel for occasions */
  .occ-grid {
    display: flex; gap: 8px;
    overflow-x: auto; scroll-snap-type: x mandatory;
    -webkit-overflow-scrolling: touch;
    margin: 0 -24px; padding: 0 24px 12px;
    scrollbar-width: none;
  }
  .occ-grid::-webkit-scrollbar { display: none; }
  .occ-tile {
    flex: 0 0 78%; aspect-ratio: 4/5;
    scroll-snap-align: start;
  }
  .occ-tile-label { font-size: 22px; }

  .transform-frames { height: 78vw; min-height: 360px; }
  .transform-caption { padding: 40px 28px 96px; }
  .transform-headline { font-size: 40px; line-height: 0.98; }
  .transform-body { font-size: 14px; }

  /* Shop — full-width stacked, name OVER image */
  .product-section { padding: 0 24px; margin-bottom: 96px; }
  .product-header { flex-direction: column; align-items: flex-start; gap: 8px; padding-bottom: 16px; margin-bottom: 24px; }
  .product-title { font-size: 38px; }
  .product-subtitle { text-align: left; font-size: 10px; letter-spacing: 0.24em; }

  .p-grid { grid-template-columns: 1fr; gap: 0; row-gap: 56px; }
  .p-tile-img { aspect-ratio: 4/5; }
  .p-meta { padding: 14px 2px 0; border-bottom: 1px solid rgba(10,10,10,0.12); padding-bottom: 14px; }
  .p-name { font-size: 18px; letter-spacing: 0.04em; }
  .p-price { font-size: 14px; font-weight: 700; opacity: 0.7; }

  /* Care */
  .care-grid { grid-template-columns: 1fr; }
  .care-media { height: 90vw; min-height: 360px; }
  .care-content { padding: 64px 28px 80px; gap: 28px; }
  .care-headline { font-size: 44px; line-height: 0.95; }
  .care-eyebrow { font-size: 10px; letter-spacing: 0.32em; }
  .care-p { font-size: 15px; line-height: 1.75; }
  /* Atelier-style signature: brand serif italic instead of Caveat */
  .care-sig-name {
    font-family: 'Barlow', serif;
    font-style: italic; font-weight: 500;
    font-size: 22px; letter-spacing: 0.01em;
    color: var(--black);
  }
  .care-sig-role { font-size: 10px; letter-spacing: 0.28em; }

  /* FAQ */
  .faq { padding: 96px 28px; gap: 32px; }
  .faq-eyebrow { font-size: 10px; letter-spacing: 0.32em; margin-bottom: 16px; }
  .faq-title { font-size: 44px; line-height: 0.95; margin-bottom: 16px; }
  .faq-note { font-size: 13px; }
  .faq-item { border-top: 1px solid rgba(10,10,10,0.15); }
  .faq-item:last-child { border-bottom: 1px solid rgba(10,10,10,0.15); }
  .faq-item > summary {
    grid-template-columns: 32px 1fr 18px;
    padding: 32px 0; gap: 14px;
    font-size: 16px; letter-spacing: 0.01em;
  }
  .faq-num { font-size: 10px; letter-spacing: 0.22em; opacity: 0.45; }
  /* Replace + with chevron */
  .faq-icon::before, .faq-icon::after { background: transparent; }
  .faq-icon {
    width: 12px; height: 12px;
    border-right: 1px solid var(--black);
    border-bottom: 1px solid var(--black);
    transform: rotate(45deg);
    transition: transform 0.3s ease;
    margin-top: -4px;
  }
  .faq-item[open] .faq-icon { transform: rotate(225deg); margin-top: 2px; }
  .faq-a { padding: 0 0 32px 46px; font-size: 14px; line-height: 1.75; }

  /* Waitlist */
  .waitlist { padding: 112px 28px; }
  .waitlist-hl { font-size: 56px; letter-spacing: -0.025em; }
  .waitlist-sub { font-size: 13px; }
  .waitlist-input { padding: 16px 18px; font-size: 13px; }
  .waitlist-btn { padding: 16px 24px; font-size: 11px; letter-spacing: 0.22em; }

  /* IG */
  .ig-section { padding: 80px 24px; }
  .ig-header { flex-direction: column; align-items: flex-start; gap: 14px; }
  .ig-title { font-size: 32px; }
}

/* ---------- FOOTER — massive wordmark (Jacquemus / Toteme) ---------- */
footer .footer-main { padding-top: 80px; }
.footer-wordmark { font-size: clamp(72px, 22vw, 180px) !important; line-height: 0.85; letter-spacing: -0.04em; margin-bottom: 18px; }
@media (max-width: 540px) {
  .footer-main { padding: 64px 24px 24px; gap: 32px; }
  .footer-col-label { font-size: 10px; letter-spacing: 0.28em; margin-bottom: 10px; }
  .footer-col a { font-size: 14px; letter-spacing: 0.05em; }
  .footer-logo-block { order: 99; padding-top: 24px; border-top: 1px solid rgba(10,10,10,0.1); }
}

/* ---------- SCROLL REVEAL ---------- */
@media (prefers-reduced-motion: no-preference) {
  .how-section, .occ-section, .transform-section, .product-section, .care, .faq, .waitlist, .ig-section {
    opacity: 0;
    transform: translateY(24px);
    transition: opacity 0.9s cubic-bezier(0.2,0.6,0.2,1), transform 0.9s cubic-bezier(0.2,0.6,0.2,1);
  }
  .reveal-in {
    opacity: 1 !important;
    transform: translateY(0) !important;
  }
}

/* ==========================================================
   V2.2 — DEEPER EDITORIAL PASS
   1. Asymmetric vertical rhythm
   2. Silent hero + cream panel below
   3. Hero parallax + tile press feedback
   4. SVG signature (all breakpoints)
   5. One dominant element per viewport
   6. FAQ chevron applied desktop too
   ========================================================== */

/* (6) FAQ chevron — apply at all breakpoints */
.faq-icon { width: 12px; height: 12px; border: none; }
.faq-icon::before, .faq-icon::after { background: transparent !important; }
.faq-icon {
  border-right: 1px solid var(--black) !important;
  border-bottom: 1px solid var(--black) !important;
  transform: rotate(45deg);
  transition: transform 0.35s cubic-bezier(0.2,0.6,0.2,1);
  margin-top: -4px;
}
.faq-item[open] .faq-icon { transform: rotate(225deg); margin-top: 2px; }
.faq-item > summary { padding: 36px 0; }
.faq-item { border-top: 1px solid rgba(10,10,10,0.15); }

/* (2) Silent hero — remove text overlay, add cream panel below */
.hero-v2-silent .hero-body { display: none; }
.hero-v2-silent .hero-scrim { background: linear-gradient(to bottom, rgba(10,10,10,0.05) 0%, transparent 40%, transparent 100%); }
.hero-panel {
  background: var(--cream);
  padding: 88px 28px 96px;
  display: flex; flex-direction: column; gap: 24px;
  align-items: flex-start;
  border-bottom: 1px solid rgba(10,10,10,0.08);
}
.hero-panel-eyebrow {
  font-family: var(--D); font-size: 10px; font-weight: 700;
  letter-spacing: 0.32em; text-transform: uppercase;
  color: rgba(10,10,10,0.7);
}
.hero-panel-tagline {
  font-family: var(--D); font-weight: 800;
  font-size: clamp(48px, 11vw, 120px);
  line-height: 0.92; letter-spacing: -0.025em;
  color: var(--black); margin: 0;
  max-width: 14ch;
}
.hero-panel-cta { margin-top: 24px; }
@media (min-width: 900px) {
  .hero-panel { padding: 120px 80px 140px; max-width: 1280px; margin: 0 auto; }
}

/* (3) Hero parallax */
.hero img.bg { will-change: transform; transition: transform 0.1s linear; }

/* (3) Tactile press feedback on tiles */
.occ-tile, .p-tile {
  transition: transform 0.4s cubic-bezier(0.2,0.6,0.2,1), opacity 0.3s;
  -webkit-tap-highlight-color: transparent;
}
.occ-tile:active, .p-tile:active { transform: scale(0.98); opacity: 0.92; }
.p-tile-img, .occ-tile { cursor: pointer; }

/* (1) Asymmetric vertical rhythm */
.how-section { padding: 144px 0 56px !important; }
.occ-section { padding: 0 24px 64px !important; }
.transform-section { padding: 32px 0 0 !important; }
.transform-caption { padding-top: 56px !important; padding-bottom: 144px !important; }
.product-section { margin-bottom: 144px !important; padding-top: 56px; }
.care { margin-top: 0; }
.care-content { padding-top: 96px !important; padding-bottom: 96px !important; }
.faq { padding: 144px 28px 96px !important; }
.waitlist { padding: 160px 28px !important; }

@media (max-width: 768px) {
  .how-section { padding: 112px 0 40px !important; }
  .occ-section { padding: 0 24px 56px !important; }
  .transform-section { padding: 24px 0 0 !important; }
  .transform-caption { padding-top: 40px !important; padding-bottom: 112px !important; }
  .product-section { margin-bottom: 112px !important; }
  .care-content { padding: 72px 28px 88px !important; }
  .faq { padding: 112px 28px 80px !important; }
  .waitlist { padding: 128px 28px !important; }
}

/* (5) One dominant element per viewport — give headlines breathing room */
.how-caption { gap: 64px !important; }
@media (max-width: 768px) {
  .how-caption { gap: 32px !important; }
  .how-headline, .occ-title, .product-title, .transform-headline, .care-headline, .faq-title {
    margin-bottom: 8px;
  }
  /* Push CTAs further from headline so headline owns the screen */
  .care-content { gap: 36px !important; }
  .hero-panel { gap: 32px; padding-top: 96px; padding-bottom: 112px; }
  .hero-panel-cta { margin-top: 40px; }
}

/* (4) SVG signature container */
.care-sig-svg {
  display: block;
  height: 56px; width: auto;
  margin-bottom: 4px;
}
.care-sig-svg path { fill: var(--black); }
.care-sig-name { display: none !important; } /* hide text version when SVG present */

/* ---------- PRESS STRIP ---------- */
.press-strip {
  background: #0a0a0a;
  color: #f4ede2;
  padding: 80px 48px;
  overflow: hidden;
}
.press-eyebrow {
  font-family: 'Barlow', sans-serif;
  font-size: 11px;
  letter-spacing: 0.32em;
  text-transform: uppercase;
  text-align: center;
  color: rgba(244,237,226,0.55);
  margin-bottom: 36px;
}
.press-marquee {
  position: relative;
  width: 100%;
  overflow: hidden;
  mask-image: linear-gradient(90deg, transparent, #000 12%, #000 88%, transparent);
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 12%, #000 88%, transparent);
}
.press-track {
  display: inline-flex;
  gap: 48px;
  align-items: center;
  white-space: nowrap;
  animation: press-scroll 40s linear infinite;
  padding-right: 48px;
}
.press-logo {
  font-family: 'Barlow Condensed', sans-serif;
  font-weight: 800;
  font-size: clamp(28px, 4vw, 44px);
  letter-spacing: 0.08em;
  color: #f4ede2;
  opacity: 0.85;
}
.press-dot {
  font-size: 18px;
  opacity: 0.35;
}
@keyframes press-scroll {
  from { transform: translateX(0); }
  to   { transform: translateX(-50%); }
}
.press-quotes {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 48px;
  max-width: 1200px;
  margin: 64px auto 0;
}
.press-quote { margin: 0; text-align: center; }
.press-quote blockquote {
  font-family: 'Barlow Condensed', sans-serif;
  font-weight: 700;
  font-size: clamp(18px, 1.6vw, 24px);
  line-height: 1.3;
  letter-spacing: -0.01em;
  margin: 0 0 16px;
  color: #f4ede2;
}
.press-quote figcaption {
  font-family: 'Barlow', sans-serif;
  font-size: 11px;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  color: rgba(244,237,226,0.55);
}
@media (max-width: 768px) {
  .press-strip { padding: 56px 24px; }
  .press-quotes { grid-template-columns: 1fr; gap: 32px; margin-top: 40px; }
}

/* Add press-strip to scroll-reveal */
@media (prefers-reduced-motion: no-preference) {
  .press-strip {
    opacity: 0;
    transform: translateY(24px);
    transition: opacity 0.9s cubic-bezier(0.2,0.6,0.2,1), transform 0.9s cubic-bezier(0.2,0.6,0.2,1);
  }
  .press-strip.reveal-in {
    opacity: 1 !important;
    transform: translateY(0) !important;
  }
}


/* Newsletter band */

    .footer-newsletter-band { padding: clamp(72px, 10vw, 128px) 40px 56px; border-top: 1px solid rgba(10,10,10,0.08); border-bottom: 1px solid rgba(10,10,10,0.08); background: var(--cream); }
    .fnb-inner { max-width: 1280px; margin: 0 auto; display: grid; grid-template-columns: 1fr 1fr; gap: clamp(48px, 8vw, 112px); align-items: end; }
    .fnb-eyebrow { font-family: var(--D); font-size: 11px; font-weight: 700; letter-spacing: 0.22em; text-transform: uppercase; color: rgba(10,10,10,0.7); margin-bottom: 28px; display: block; }
    .fnb-headline { font-family: var(--D); font-weight: 900; font-size: clamp(40px, 5.4vw, 72px); line-height: 0.95; letter-spacing: -0.02em; color: var(--black); margin: 0; }
    .fnb-right { width: 100%; }
    .fnb-form { display: block; max-width: 480px; margin-left: auto; }
    .fnb-label { font-family: var(--D); font-size: 10px; font-weight: 700; letter-spacing: 0.22em; text-transform: uppercase; color: rgba(10,10,10,0.7); display: block; margin-bottom: 16px; }
    .fnb-row { display: flex; align-items: center; border-bottom: 1px solid var(--black); padding-bottom: 14px; }
    .fnb-input { flex: 1; background: transparent; border: 0; outline: none; font-family: var(--B); font-size: 18px; color: var(--black); padding: 0; min-width: 0; }
    .fnb-input::placeholder { color: rgba(10,10,10,0.7); }
    .fnb-arrow { background: none; border: 0; cursor: pointer; font-family: var(--B); font-size: 22px; color: var(--black); padding: 0 0 0 16px; transition: transform 0.3s ease, color 0.2s; line-height: 1; }
    .fnb-arrow:hover { transform: translateX(6px); color: var(--red); }
    .fnb-fineprint { font-family: var(--B); font-size: 12px; line-height: 1.5; color: rgba(10,10,10,0.7); margin-top: 18px; }
    .fnb-fineprint a { color: var(--black); text-decoration: underline; text-underline-offset: 3px; }
    .fnb-msg { font-family: var(--B); font-size: 13px; color: var(--red); margin-top: 14px; }
    .fnb-region { max-width: 1280px; margin: clamp(48px, 6vw, 72px) auto 0; padding-top: 28px; border-top: 1px solid rgba(10,10,10,0.08); display: flex; align-items: center; justify-content: flex-end; gap: 18px; }
    .fnb-region-label { font-family: var(--D); font-size: 10px; font-weight: 700; letter-spacing: 0.22em; text-transform: uppercase; color: rgba(10,10,10,0.7); }
    .fnb-region-select { background: transparent; border: 0; padding: 6px 22px 6px 0; font-family: var(--D); font-size: 12px; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; color: var(--black); cursor: pointer; outline: none; appearance: none; -webkit-appearance: none; background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='10' height='6' viewBox='0 0 10 6'><path fill='none' stroke='%230A0A0A' stroke-width='1.5' d='M1 1l4 4 4-4'/></svg>"); background-repeat: no-repeat; background-position: right center; }
    @media (max-width: 768px) {
      .footer-newsletter-band { padding: 72px 24px 40px; }
      .fnb-inner { grid-template-columns: 1fr; gap: 36px; align-items: start; }
      .fnb-form { margin-left: 0; }
      .fnb-region { flex-direction: column; align-items: flex-start; gap: 10px; margin-top: 40px; padding-top: 24px; }
    }

/* =====================================================================
   SENIOR DESIGN PASS — editorial typography, rhythm, ghost CTA, etc.
   ===================================================================== */

/* Editorial serif — used for poetic display lines */
:root { --S: 'Instrument Serif', 'Cormorant Garamond', Georgia, serif; }

/* --- HERO (desktop): editorial type on cream, dark ink, no overlap --- */
.ho-serif {
  font-family: var(--S);
  font-weight: 400;
  font-size: clamp(36px, 4.4vw, 64px);
  line-height: 1.02;
  letter-spacing: -0.01em;
  color: var(--black);
  margin: 0;
  max-width: 12ch;
  text-shadow: none;
}
.ho-serif em { font-style: italic; opacity: 0.85; }

/* Eyebrow — dark ink, readable on cream */
.ho-eyebrow {
  color: rgba(10,10,10,0.62) !important;
  opacity: 1 !important;
}

/* Solid red CTA — high-contrast on cream */
.ho-cta.ho-cta--ghost {
  background: var(--red) !important;
  color: #fff !important;
  border: 1px solid var(--red) !important;
  padding: 13px 24px !important;
  font-size: 12px !important;
  letter-spacing: 0.22em !important;
  align-self: flex-start;
  transition: background 220ms ease, color 220ms ease, border-color 220ms ease, transform 200ms ease;
}
.ho-cta.ho-cta--ghost:hover {
  background: var(--black) !important;
  color: #fff !important;
  border-color: var(--black) !important;
  transform: translateY(-1px);
}
.ho-cta.ho-cta--ghost:active { transform: translateY(0); }
.ho-cta.ho-cta--ghost .ho-arrow { color: #fff !important; }
.ho-arrow { font-family: var(--S); font-weight: 300; font-size: 1.3em; line-height: 1; transform: translateY(-1px); display: inline-block; }

/* Hero overlay — eyebrow top-left, headline middle-left, CTA bottom-left,
   constrained to a left column so it never overlaps the figure */
.hero-overlay {
  flex-direction: column !important;
  justify-content: space-between !important;
  align-items: flex-start !important;
  gap: 28px !important;
  padding: 88px 6vw 7vh !important;
  width: min(46%, 560px) !important;
  pointer-events: none;
}
.hero-overlay > * { pointer-events: auto; }


/* --- SECTION HEADLINES: introduce serif accent --- */
.how-headline,
.care-headline {
  font-family: var(--S) !important;
  font-weight: 400 !important;
  font-style: italic;
  letter-spacing: -0.005em !important;
  line-height: 1.02 !important;
}

/* --- BODY COPY: editorial 17/26 with measure --- */
.how-body,
.care-p {
  font-size: 17px !important;
  line-height: 1.6 !important;
  max-width: 36ch;
  color: rgba(10,10,10,0.78);
}

/* --- PRODUCT CARDS: lighter price, italic subtitle, divider --- */
.p-meta {
  display: flex !important;
  align-items: baseline !important;
  justify-content: space-between !important;
  gap: 12px;
  padding-top: 14px !important;
  border-top: 1px solid rgba(10,10,10,0.08);
  margin-top: 10px;
}
.p-meta-left { display: flex; flex-direction: column; gap: 2px; }
.p-name {
  font-family: var(--D) !important;
  font-weight: 700 !important;
  font-size: 14px !important;
  letter-spacing: 0.08em !important;
  text-transform: uppercase;
  color: var(--black);
}
.p-sub {
  font-family: var(--S) !important;
  font-style: italic;
  font-size: 13px !important;
  letter-spacing: 0 !important;
  text-transform: none !important;
  color: rgba(10,10,10,0.7) !important;
  font-weight: 400 !important;
}
.p-price {
  font-family: var(--B) !important;
  font-weight: 400 !important;
  font-size: 14px !important;
  font-variant-numeric: tabular-nums;
  letter-spacing: 0.02em !important;
  color: rgba(10,10,10,0.75) !important;
  text-transform: none !important;
}

/* --- PAYMENT BADGES: monochrome, hide secondary on mobile --- */
.frb-pay span {
  border-color: rgba(10,10,10,0.08) !important;
  background: transparent !important;
  color: rgba(10,10,10,0.7) !important;
  font-weight: 600 !important;
  font-size: 9px !important;
}
@media (max-width: 720px) {
  .frb-pay-more { display: none !important; }
}

/* --- BACK TO TOP: centered with hairline --- */
.footer-totop {
  text-align: center !important;
  padding: 20px 24px 24px !important;
  border-top: 1px solid rgba(10,10,10,0.08);
  margin-top: 16px;
}
.footer-totop a {
  font-family: var(--D) !important;
  font-weight: 700 !important;
  font-size: 11px !important;
  letter-spacing: 0.22em !important;
  text-transform: uppercase;
  color: rgba(10,10,10,0.6) !important;
  text-decoration: none;
  transition: color 180ms ease;
}
.footer-totop a:hover { color: var(--black) !important; }

/* --- 8PT SPACING RHYTHM (mobile) --- */
@media (max-width: 720px) {
  .how-section { padding: 64px 24px 32px !important; }
  .occ-section { padding: 64px 0 64px !important; }
  .transform-section { padding: 32px 0 64px !important; }
  .product-section { padding: 64px 24px 64px !important; }
  .ig-section { padding: 64px 24px 64px !important; }
  .care { padding: 64px 24px 64px !important; }
  .footer-newsletter-band { padding-top: 64px !important; padding-bottom: 64px !important; }
  /* MOBILE HERO — photo first, text in clean cream band below */
  .hero { height: auto !important; min-height: 0 !important; background: var(--cream); padding-top: 64px !important; }
  .hero picture, .hero picture img.bg {
    position: static !important;
    width: 100% !important;
    height: auto !important;
    display: block;
    aspect-ratio: auto !important;
    object-fit: contain !important;
    object-position: center top;
    transform: none !important;
  }
  .hero-scrim { display: none !important; }
  .hero-overlay {
    position: static !important;
    inset: auto !important;
    background: var(--cream);
    padding: 28px 24px 36px !important;
    gap: 14px !important;
    text-align: left;
    align-items: flex-start !important;
  }
  .ho-eyebrow { color: rgba(10,10,10,0.6) !important; opacity: 1 !important; }
  .ho-serif {
    color: var(--black) !important;
    text-shadow: none !important;
    font-size: clamp(36px, 9.5vw, 52px) !important;
    margin: 2px 0 6px !important;
    max-width: none;
  }
  .ho-cta.ho-cta--ghost {
    background: var(--black) !important;
    color: #fff !important;
    border-color: var(--black) !important;
    padding: 14px 22px !important;
    font-size: 12px !important;
  }
  .ho-cta.ho-cta--ghost:active { background: var(--red) !important; border-color: var(--red) !important; color: #fff !important; }
  .ho-arrow { color: #fff; }
  /* Restore dark nav over cream hero on mobile */
  #nav.dark { color: var(--black); }
  #nav.dark .nav-logo, #nav.dark a { color: var(--black) !important; }
  .how-body, .care-p { font-size: 16px !important; line-height: 1.6 !important; }
}

/* --- TOUCH PRESS STATES on mobile --- */
@media (hover: none) {
  .ho-cta:active,
  .btn-black:active,
  .p-quickadd-btn:active,
  .ig-cta:active,
  .fnb-arrow:active {
    transform: scale(0.97);
    opacity: 0.85;
    transition: transform 80ms ease, opacity 80ms ease;
  }
}

/* --- LIELOW dot baseline alignment (was slightly off) --- */
.nav-logo .dot, .footer-wordmark .dot {
  display: inline-block;
  vertical-align: baseline;
  transform: translateY(0.02em);
}